WDBO will be moving from 96.5 FM to make way for a new Spanish language station, Éxitos, on Monday.
Cox Media Group announced the move of WDBO to 107.3 FM and 580 AM along with launch of the new station on Wednesday. Éxitos 96.5 will feature songs from artists, such as Marc Anthony, Romeo Santos and Juan Luis Guerra and provide a fresh choice for music, entertainment and information for Central Florida’s Hispanic community.
Estee Martin, Power 95.3’s host since 2005 and Orlando radio personality will be the new station’s director of branding and programming.
“I’m excited and honored to be a part of something new and historic for the Central Florida Hispanic community,” she said.
WDBO will continue to provide the Orlando area with news, information and talk programming in its new location on 107.3 FM and 580 AM as well as online at wdbo.com.
“With two dominant TV stations, six radio brands and various digital platforms, Cox Media Group Orlando delivers the largest audience in Central Florida. This move strengthens our portfolio of radio brands and reflects our commitment to serving the diverse community of audiences and advertisers in the market,” said Jason Meder, vice president and general manager of CMG Orlando Radio.