According to new research from eMarketer, in 2019 – “for the first time ever, US consumers will spend more time using their mobile devices than watching TV, with smartphone use dominating that time spent.”
This shouldn’t come as a huge surprise, as streaming solutions have exploded onto mobile devices, and more people are consuming their daily news on a device that makes it possible to not just hear or watch the news, but to actually engage the news, and become social with that content.
Per the report, “The average U.S. adult spends 3 hours and 43 minutes per day on mobile devices in 2019, just above the 3 hours and 35 minutes spent on TV. Of time spent on mobile, U.S. consumers will spend 2 hours and 55 minutes on smartphones, a 9-minute increase over 2018.”
Many reports that are focused on mobile device use versus other methods of consuming content predict that use on these devices will plateau by 2020, as consumers become increasingly uneasy about overuse of mobile devices, but Positively Osceola does not align with this belief. Mobile device use is deeply engrained in today’s culture on most every level, including in our careers. As these devices become increasingly essential to our jobs and in our educational institutions, we believe we’ll see mobile device use continue to increase over the next 5 years.
TV advertising can still be highly effective, unlike print advertising, but with the less expensive, and now more popular options, mobile experiences and methods of communicating and marketing will continue to increase as the method of choice for more and more people.