The Silver Spurs Club has once again put Osceola County on the map, this time being honored with a Bronze Flagler Award in the Integrated Marketing Campaign category from VISIT FLORIDA for its Tradition Rides On campaign. The award was presented during the Chairman’s Dinner at VISIT FLORIDA’s Annual Governor’s Conference on Tourism, held at the Omni Orlando Resort at ChampionsGate.
Each year, the prestigious Flagler Awards celebrate outstanding tourism marketing efforts across the state. Nearly 300 entries were submitted this year across multiple categories, with the Integrated Marketing Campaign award recognizing the strongest multi-platform efforts, combining public relations, digital, print, out-of-home, and social media into one cohesive campaign.
The Silver Spurs Club’s award-winning Tradition Rides On campaign marked the 80th anniversary of the very first Silver Spurs Rodeo, highlighting its deep impact on the local community and its support of charities in need.
The campaign blended heritage with modern design, introducing a refreshed style guide that paid tribute to tradition while building a recognizable visual identity. Historic photos and videos connected fans to the rodeo’s storied past, while oak textures — symbolizing the traditional material of an 80th anniversary — layered the visuals with authenticity.
“This award is a reflection of not just our organization’s history but also the dedication of the hardworking volunteers who give their time to organize this event each year,” said Sara Berlinsky, 2023–2024 Big Boss of the Silver Spurs Club, who led the campaign’s launch. “For our campaign to be recognized amongst statewide campaigns shows how much history and heart can stand out. Tradition Rides On was a way to share the legacy of our rodeo and the families who built it, and we’re honored to see that story shine among Florida’s most prominent voices in tourism.”
Current Big Boss, Katharine “Kaye” Whaley, added, “The Silver Spurs Club has always been about more than rodeo — it’s about family, tradition, and giving back to our community. Winning this Flagler Award inspires us to keep finding ways to tell our story, welcome new fans, and ensure our traditions continue to thrive for generations to come.”
Founded in 1941, the Silver Spurs Club hosted its first rodeo in 1944 and today is home to more than 300 volunteers dedicated to preserving the sport of rodeo while supporting charitable causes across Osceola County. Through its rodeo events, the club continues to raise vital funds for local nonprofits, ensuring its legacy of tradition, community, and giving back rides on.
