After months of delay amid the COVID-1 pandemic, Amazon has set a date for this year’s Prime Day.
Prime Day will be a two-day event, with discounts kicking off at midnight PT on Oct. 13 and running through Oct. 14, Amazon announced on Monday. Members of Amazon’s Prime will be able to access to “over 1 million deals electronics, toys, clothing and much more, the company said.
After Amazon sent an internal notice and blacked out vacation requests for warehouse workers on the October dates. Prime Day is usually held in July and partially designed for Amazon to obtain new Prime subscribers and to drive to drive sales.
After the coronavirus harshly affected the Amazon warehouses and shipping networks the company was forced to put Prime Day on hold in the U.S.
“We’ve proceeded adaptively and we’ve come to the decision that Oct. 13 and 14 is the right time for us to have Prime Day,” Ghani said. “We feel like the preparation we’ve done all year and for 20 years before that ensures that we will have a successful and, very importantly, a safe Prime Day.”
The timing means that the holiday shopping period will begin earlier than ever.
Beginning Monday through Oct. 12, Amazon has said it will give its Prime members a $10 credit to use on Prime Day if they spend $10 on items sold by certain small businesses on its site.