It’s true, not impossible, that Starbucks customers across the U.S. will be able to order the Impossible™ Breakfast Sandwich available as part of Starbucks new summer menu alongside new cold coffee beverages.
The Impossible™ Breakfast Sandwich features savory Impossible™ Sausage Made from Plants, which is combined with a cage-free fried egg and aged cheddar cheese and served on an artisanal ciabatta bread. With 22 grams of protein, the new breakfast sandwich is available now at the majority of Starbucks locations throughout the U.S. and offers everything customers love about a classic sausage breakfast sandwich but with plant-based sausage.
“We’re pleased to add the Impossible Breakfast Sandwich, made with Impossible plant-based sausage, to Starbucks menu in the U.S., to meet the growing customer-interest in plant-based options” said Michael Kobori, chief sustainability officer at Starbucks. “Over the years, in response to customer interest, we have added plant-based milk alternatives such as soy, coconut, almond, and oat milk. We are thrilled to expand our plant-based menu into food with this new breakfast sandwich.”
Now if you haven’t tried any plant-based real meat substitutes, you may say wow – that’s impossible that it’s that good, or… what the heck – no way I’m not eating that. Either way, Starbucks is tapping in on a growing fan base of plant-based foods, and that’s not going to go away anytime soon. Our guess is you’ll see it much beyond summer.