Coca-Cola will introduce a cane sugar-sweetened version of its classic cola in the U.S. this fall, shifting from its long-standing use of high-fructose corn syrup as the primary sweetener in domestic products. The move aligns with growing consumer interest in more natural ingredients and alternative formulations.
The announcement, made during Coca-Cola’s second-quarter earnings call, follows a recent social media post by former President Donald Trump, who stated that the company had agreed to bring back real cane sugar in its flagship product. While Coca-Cola did not immediately confirm the statement at the time, company leadership has now outlined plans to diversify its sweetener options.
Cane sugar is already used in some Coca-Cola beverages sold in the U.S., such as Mexican Coke, Simply Lemonade, and Honest Tea. The new version will be the first nationally launched cane sugar Coca-Cola product under its primary brand in decades.
The decision comes as Coca-Cola continues to innovate across its beverage portfolio. The company is also evaluating other formulations, including functional sodas like those with added fiber, as seen in test markets like Japan. Coca-Cola’s rivals, including PepsiCo and Keurig Dr Pepper, have been offering cane sugar-based sodas since around 2009.
In the second quarter, Coca-Cola reported a 1% dip in global case volumes, though the decline was offset by a 6% increase in pricing. Revenue rose to $12.5 billion, and net income surged 58% to $3.8 billion. Products like Coca-Cola Zero Sugar performed particularly well, with a 14% increase in case volumes globally.
The company noted that sales in North America, Europe, and China remained resilient, while economic and environmental challenges affected performance in India, Thailand, and Indonesia. Sales to lower-income consumers in the U.S. were also slightly down.
Coca-Cola expects adjusted earnings to grow 8% for the year, reflecting cautious optimism amid continued inflationary pressure and evolving global market conditions.
The cane sugar Coca-Cola is expected to appear on U.S. shelves this fall, with further details about its branding and distribution anticipated in the coming months.