Governor DeSantis recently announced that Florida’s visitation from July to September 2021 exceeded 2019’s visitation over the same period for the first time since 2020. The announcement is based on VISIT FLORIDA’s estimates that show Florida welcomed a total of 32.5 million travelers in Q3 2021. It marks the second consecutive quarter of growth in domestic visitation, with 31.2 million domestic travelers to Florida in Q3, reflecting an increase of nearly 7 percent from 2019. In addition, approximately 1.2 million visitors traveled to Florida from overseas, and 85,000 from Canada between July and September of 2021, representing a 597 percent increase from 2020, and a 16.1 percent increase from Q2 2021.
Since launching in August 2020, VISIT FLORIDA’s in-state, drive market, and domestic marketing campaigns have yielded consistent growth for Florida tourism and the state’s recovery from the COVID-19 pandemic.
“In 2020, the experts thought Florida’s economy would be among the most impacted in the nation because of how important tourism is to our state; instead, we are setting the pace for job creation and visitation in the U.S.,” said Governor Ron DeSantis. “We have been able to set these records because in Florida we kept businesses open and made sure Floridians could keep working. In just fifteen months, Florida’s visitation numbers have surpassed past pre-pandemic levels, helping drive revenue, job growth, and economic activity to all 67 counties in our state.”
“VISIT FLORIDA and its tourism partners around the state continued to deliver outstanding results for Florida tourism in Q3 2021, with total visitation surpassing 2019’s for the first time since the pandemic began,” said Dana Young, VISIT FLORIDA President and CEO. “Though the ever-evolving nature of the pandemic may continue to pose challenges, the steps we have taken as an industry and as a state have put us in the best possible position to overcome anything that comes our way. Looking ahead, VISIT FLORIDA will only be hitting the accelerator as we reenter the global travel arena and the lucrative winter travel season.”
While tourism in other states was completely paused, Florida was the only state marketing outside its borders for seven months, seeing steady growth in visitor volume each quarter. As a result, Florida is driving the recovery of the U.S. travel industry.