Since its arrival in the Orlando area, the Coca-Cola Orlando Eye has certainly achieved “icon status.” Now the word icon is part of its branding. It will now be known as ICON Orlando.

The 18-acre complex which the ICON Orlando is the centerpiece of now is now called ICON Orlando 360.
Their website has been rebranded as well and can be found at

“Since opening three years ago, the observation wheel has become an instantly recognizable part of the Central Florida landscape and a catalyst for growth along the I-Drive corridor,” said Cindy Campbell-Taylor, vice president of marketing, sales and public affairs at ICON Orlando 360. “As such, the new ICON Orlando name makes perfect sense as we introduce some key changes and position this iconic structure for the future.”

According to Campbell-Taylor, the new ICON Orlando 360 will be adding several new “ICONic” experiences in the coming months, including:|

• ICONic Annual Pass – Guests can enjoy 365 days of ICONic fun for only $69 (plus tax). Price includes unlimited entrance to the ICON Orlando. Annual pass holders can also bring a friend at a discounted rate.

• 7/14-Day Trade Ticket – Trade Partners can now offer their visitors added flexibility to their vacation with a 7-day or 14-day ticket that includes unlimited visits to ICON Orlando • Enhanced Fully Immersive Capsules – ICON Orlando capsules will soon include Wi-Fi, as well as customized immersive experiences allowing guests the opportunity to personalize their flight.

• FUN IN THE SKY: Private Party Capsule – For adults only, the private party capsule features complimentary beer/wine and a private bartender for up to 10 guests. Guest can also upgrade to a second rotation and enjoy the flight a little longer.

• ICONic Every Night: Nightly Light Show – Coming later this year, ICON Orlando will come alive even more with enhanced synchronized nightly display incorporating the courtyard fountains.