Blossoming flowers, warmer temperatures, and the awakening of…your taste buds!? PEPSI is making the start to spring more exciting this year with a new, one-of-a-kind collaboration with the PEEPS® Brand. These two iconic brands are introducing PEPSI x PEEPS®, a delicious new beverage that combines the crisp, refreshing taste of PEPSI cola with the pillowy-soft and sweet PEEPS® Marshmallow flavor people love. The instantly recognizable PEEPS®-inspired design on 7.5-ounce PEPSI mini-cans in bright yellow, pink and blue colorways makes PEPSI x PEEPS® the ideal accessory and thirst quencher for springtime.
PEPSI and PEEPS® are calling on fans to show the world how they’re enjoying their favorite springtime activities – in a safe, socially distant manner – through the #HangingWithMyPEEPS sweepstakes. Fans can submit photos of themselves enjoying the spring with PEEPS® Marshmallow Chicks and Bunnies by tagging @PEPSI, #HangingWithMyPEEPS and #PepsiSweepstakes on Twitter and Instagram for the chance to win a coveted limited-edition three-pack of PEPSI x PEEPS®.
“After what has been a very difficult year, many consumers are looking for new things to smile about. So, to celebrate the start of springtime, Pepsi collaborated with PEEPS® to develop a limited batch of its first-ever marshmallow cola. This PEPSI x PEEPS® collaboration will be available in three bright colors through a distinctive mini-can design and will most certainly have fans buzzing all season long,” said Todd Kaplan, VP Marketing – Pepsi. “We know our consumers love our limited product drops, and we believe that PEPSI x PEEPS® will deliver an iconic and delicious pairing that has the potential to become a fan favorite.”
The #HangingWithMyPEEPS national sweepstakes has kicked off and, in addition to the three-pack prizes, will award 10 grand prize winners with an epic collector’s package of PEPSI x PEEPS®. The unexpected collaboration between the two brands is one more reason to celebrate the official start of spring. PEPSI x PEEPS® mini cans are only available for a limited time, so make sure to get out there and tag your PEEPS® candy!
NO PURCHASE NECESSARY. The chance to enjoy some PEPSI and PEEPS ends at 11:59:59 PM ET on 3/31/21. Open only to legal residents of 50 US/DC, 18+ years of age (19 in AL and NE). For Official Rules, including how to enter, free method of entry instructions, odds, prize details and restrictions, visit http://rules.gselive.com/pepsi-marshmallow.htm. Void where prohibited. Msg&data rates may apply.