“Walt Disney World Resort and UCF share a commitment to making Central Florida a key destination for sports,” Faron Kelley, vice president of Disney Sports said in a release. “With this agreement we hope to reach even more of Knight Nation.”
The new multiyear agreement includes shared marketing opportunities, in-game promotions at UCF home football games and Disney signage inside Spectrum Stadium. It also extends the existing relationship between UCF and Disney which have joined together as part of the Disney Aspire education investment program. In May, UCF was added to the Disney Aspire network of schools. This groundbreaking program offers 100 percent free tuition to eligible hourly Disney employees and Cast Members, making it easier for them to pursue their dreams and fulfill their career ambitions.
“As Orlando’s hometown college football team, we are thrilled to be teaming up with Disney to add a touch of magic for fans at Spectrum Stadium,” said UCF Athletic Director Danny White. “Additionally, this agreement enables UCF to have the most unique student-athlete experience in the country as every year all of our student-athletes will have the opportunity to visit Walt Disney World Resort.”
The collaboration is a fit between the powerful economic engines in Orlando and across Florida. According to the school, it strengthens UCF’s already recognized position as one of the nation’s most affordable and best-value universities.