The Osceola Chamber made their new branding official on Tuesday at their Osceola Update which was held at Reunion Resort and featured legislative updates from State Representative Kristen Arrington for District 43, State Representative Fred Hawkins for District 42, and Florida Senator Victor Torres for District 15. Chamber Chairman Kevin Crain introduced Immediate Past Chair Adrianna Sekula, who explained to the sold out crowd at Reunion via video the process the chamber engaged in for their rebranding initiative. The rebrand includes a name change to “The Osceola Chamber,” a new logo, color scheme, and DNA statement. The rebranding also includes new logos for the Chamber’s eight area councils and 501(c)3 arm The Chamber Foundation.
The Chamber’s rebranding committee hired North Star Place Branding & Marketing to conduct member and community surveys, focus groups, and one-on-one interviews, as well as a site visit and familiarization tour, as part of a research process that would ultimately lead to a new DNA statement and the basis for creative rebranding.
“The simplified name is more memorable and more encompassing of the areas served by The Osceola Chamber, and the addition of “The” creates a strong sense of ownership and importance for the Chamber community-wide. Going forward, The Osceola Chamber will do business under this new name as a d/b/a,” said Chamber President/CEO John Newstreet.
The new strapline “Business Works Better Together” seems to be a perfect fit as we slowly pull away from the restrictions and confinement of the COVIC-19 pandemic. It also shows the Osceola Chamber’s strong sense of community and belonging and indicates the positive impacts of the organization on both business and community throughout the county, not just centered around Kissimmee.
The Osceola Chamber’s new dynamic palette of shades reflect forward motion and strong community presence. The primary palette is developed around blue tones that portray strength, stability, and confidence, and rounded out with secondary tones that include some stimulating colors (orange and greens) for an active and forward-looking feeling.
“The Osceola Chamber Rebranding Taskforce and Creative Committee are proud to showcase the outcome of the chamber’s rebranding initiative. Together, with the community, we believe we created a look that showcases a feeling of forward momentum and bold movement that portrays strength, stability, and confidence, former chamber Chair Adrianna Sekula shared with the Osceola Update audience.”
According to the Osceola Chamber, they will continue over the coming weeks to roll out aspects of their new brand. including a refresh of their “TheOsceolaChamber.com” website.
Big shoutout to the Osceola Chamber for their new branding and for being an overwhelming force of guidance and encouragement to businesses, organizations, and individuals all through the pandemic. They truly made a positive difference in and around the Osceola community, and their new name well depicts their county-wide approach as advocates in Osceola.