At the US Open tournament, which is likely to be the last competition of her illustrious pro tennis career, Serena Williams was asked what she was going to do next.
As many professional athletes do when asked that question, she turned to the TV cameras and shouted: “I’m going to Disney World!”
First, her iconic “I’m Going to Disney World” proclamation is being turned into a national commercial airing today on TV networks, online channels and social media sites around the country. The spot pays homage to Williams’ unprecedented tennis career as well as her remarkable US Open run, which became must-see TV for fans worldwide. It also celebrates her impact beyond the court where she inspires working moms, advocates for women’s rights and gives a voice to social issues. And she does it all with Vogue-worthy style and flair.
Williams will be heading to Walt Disney World Resort in Florida in the coming weeks for a celebration highlighted by beloved Disney characters, toe-tapping entertainment and a festive atmosphere befitting one of the greatest eras in sports.
Williams left the court at the US Open as the queen of the game, a transcendent figure whose inspiring ascent from humble beginnings to the throne of women’s sports is the stuff of legend. No one has won more major tennis tournaments in the Open era. And no one has had a bigger impact on women’s sports during her era, bringing endorsement opportunities, TV ratings and global awareness to heights not seen previously. Likewise, her power game and athletic flair changed tennis and inspired a new generation of tennis prospects who are more diverse and more empowered than the generation before.
Her name will stand tall among the long list of sports superstars who have celebrated the ultimate achievement in their sport at Disney Parks. And it will put her amongst other extraordinary women who’ve been a part of the Disney campaign over the years. The popular Disney campaign started in 1987 when New York Giants quarterback Phil Simms first appeared in the commercial following his team’s Super Bowl victory.